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The Essential Guide to Internet Business Technology by Gail Honda,

Internet business technology forevery business professional.What every business professional needs to know about Internet technologyClear, nontechnical explanations: hardware, software, infrastructure, internet marketing service and moreThe importance of Internet business even after the dot-com crash Today, every executive internet marketing service and business professional must understand Internet technology well enough to ask the right questions, set the right expectations, internet marketing service and make the best possible decisions--especially after the dot-com implosion. The Essential Guide to Internet Business Technology gives executives, managers, internet marketing service and other nontechnical professionals a complete, up-to-the-minute primer on today's most important Internet technologies--and their business implications. From Internet architecture to e-business marketing, this book delivers current insight internet marketing service and expert advice you can act upon. Current Internet hardware internet marketing service and software technologies internet marketing service and their implications Web content development internet marketing service and design: what you must know to build effective business sitesNew opportunities made possible by XML internet marketing service and XML-related technologiesInternet business models internet marketing service and marketing: lessons of the dot-com crashInternet security: protecting your data, applications, internet marketing service and customersRelational databases, data warehouses, internet marketing service and data miningMicrosoft(r) .NET versus Linux(r), Java(tm), internet marketing service and the open source movement Selecting a Web hosting service, last-mile connection, internet marketing service and application service providerWeb services, SOAP, middleware, enterprise application integration, internet marketing service and B2B integration Whether you're a manager, consultant, sales, marketing or PR professional, investor, or student, you need to understand the technologies that will drive the next Internetbusiness revolution. Now, one book illuminates them all: "The Essential Guide to Internet Business Technology.
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Internet Marketing: Integrating Online and Offline Strategies by Mary Lou Roberts,

Internet Marketing: Integrating Online internet marketing service and Offline Strategies asserts that while the Internet is a transformational innovation, pure Internet firms do not represent the future of the Internet, as failures in recent history attest. This text builds upon the fact that the future of the Internet lies in the activities of organizations large internet marketing service and small--in all market spaces--that use the Internet to improve service to customers internet marketing service and increase organizational productivity. Many powerful e-marketers predate the Internet, have strong brand identities, internet marketing service and use the Internet wisely to broaden the set of options, across the marketing internet marketing service and logistics mix that they can offer to their customers, suppliers, internet marketing service and partners. The underlying paradigm in the text visualizes the Internet as a significant new channel for communications internet marketing service and transactions that needs to be integrated into enterprise marketing strategies. In this process, businesses are transformed from isolated entities into extended enterprises-organizations whose boundaries have become permeable, admitting both suppliers internet marketing service and customers into many parts of the corporate information repository internet marketing service and requiring their participation in many aspects of daily operations.
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